New York Fashion Week - Spring 2018 has officially come to an end.
NYFW has changed a lot over the past few years, in fact this year a few major NYFW designers opted out of the official NYFW schedule, including Alexander Wang, Public School Rodarte, Proenza Schouler, Altuzarra and Thom Browne to name a few.
Budgets for NYFW have gotten smaller and smaller as have the crowds and celebrities attending. I noticed that the events open to the public and promotion events declined this year. Designers appear to be taking a stance and changing their marketing approaches through:
- collaborations
- direct to consumer marketing
- digital media
- off-cycle shows
I think these methods, will provide designers to reach their customers more effectively with more relevant/timely collections and brand ambassadors. Despite all of the changes, I still love getting glammed up and checking out all of the new designs and what everyone is wearing (on the runway and off)!
Last week, I was lucky enough to attend Sherri Hill's NYFW Fashion Show, where she showcased her new Spring 18 collection. Needless to say, her collection was filled with pastels and SPARKLE!
Sherri Hill and I on the runway after her NYFW show!
As a pageant girl, you could imagine how much I loved being there and seeing all of the new designs and all of the models, including the reigning Miss Universe Demi-Leigh Nel-Peters & Miss Universe 2015 Pia Wurtzbach!
After the show, I head the pleasure of meeting Sherri Hill! She was so sweet and genuine, which was very refreshing!
Can't wait until next time!
